NEWS

  • 05Feb
    2008

    Industry News February 2008

    Dublin film event to showcase talent


    This year’s Dublin International Festival will be a showcase for new and established talent in the Irish film industry, the Irish Film Board (IFB) promised today.

    Irish actor and comedian Pat Shortt and Jane Wisener, who stars in the film musical Sweeney Todd , were in attendance today as the full programme for next month’s Jameson Dublin International Film Festival was unveiled.

    This year’s event takes place from February 15th to February 24th and will premiere a number of Irish films including Joel Conroy’s surfing documentary Wave Riders , filmed off the north west coast of Ireland.

    Also on the programme is Marian Quinn’s debut feature 32A , which has been selected for the Berlinale Film Festival next month, and Neasa Ní Chianáin’s documentary on poet Cathal O’Searcaigh.

    Also during the festival, Todd McCarthy, chief critic with Variety will participate on an international film critics panel.

    The festival will also present five films made in Dublin to celebrate the role the city has played on screen, the IFB said.

    "Many Dubliners will remember the shooting of such classic Dublin films as Quakser Fortune has a cousin in the Bronx and The First Great Train Robbery . But Dublin has also acted as a backdrop for films such as The Spy Who Came In from the Cold and many others.

    " Dublin on Screen will be an opportunity for the festival to go out on the streets of Dublin and to bring a little bit of Irish cinema history to the citizens of our capital city," the IFB said in a statement.

    The Jameson Dublin International Film Festival is a not for profit organisation. It is grant-aided by the Arts Council, the IFB and Dublin City Council.

    Media partners for the festival this year are The Irish Times and FM104.

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    PRII Forum: Meet the Producers


    Ever wondered what it takes to make the broadcast media news? The PRRI’s first Forum of 2008 welcomes speakers from two of Ireland’s best known current affairs programmes to offer a behind the scenes insight into what’s hot and what’s not on today’s airwaves.

    Representing RTÉ and Today FM, Angela Daly and Barbara Loftus - the producers of Prime Time and The Last Word, respectively - will outline their production values and highlight the trends and issues currently at the forefront of their programme-making. Audience demographics will be outlined in each case, and opportunities to contribute and participate in these programmes will also be addressed.

    Neil O’Gorman MPRII, PR Director at Bespoke Communications, will chair the Forum, which begins at 6.30pm on Wednesday Feb 13th. Admission is free to PRII members and costs €15 for non-members. Please e-mail info@prii.ie if you plan on attending.




    Meteor Awards 2008 Are On The Way


    Ireland’s most exciting music event of the year, The Meteor Ireland Music Awards 2008 will be held in the RDS Simmonscourt on Friday, 15th February 2008. This will be the eighth year of ‘The Meteors’ brought to you by Meteor and MCD. This star-studded music extravaganza will see the return of Irish comedian Dara O’Briain who will host the event for a third time.

    Dara O’Briain will be joined by a high calibre of artists from the music industry and various celebrities to celebrate the best in music, both home grown and international.

    All the nominations are in and this year you the public can vote for short listed nominees in eight categories, including the introduction of a new category ‘Best Regional DJ’ - Public voting categories are Best National DJ, Best Regional DJ, Best Irish Band, Best Irish Male, Best Irish Female, Best Irish Pop Act, Best Irish Album and Best Live Performance.

    Voting couldn’t be easier…start by texting ‘VOTE’ to 085 7114444 for a list of keyword and categories. Online voting is available by visiting www.meteor.ie. Voting is open to all Irish networks at standard text rates. Meteor customers can expect the same low text rates as usual, 9c per text, or for those Meteor customers who signed up for Phone a Friend for Free and Free Texts for Life can vote for their favourite nominees for FREE.

    Music fans will have an added reason to get voting for their favourites as everyone that votes will have the chance to win the hottest ticket in town – a ticket to this year’s Meteor Awards.

    Voting is now live and will continue until midnight, 10th February 2008. Vote for your favourites and you could be on your way to The Meteors.

    Elevate PR Secures A Host Of New Business Wins- 10 new clients for 2008


    Elevate PR has had a great start to 2008 with a number of new business wins including Hilton Hotels, David Lloyd Riverview, Fighting Blindness and The Make Up Factory.

    Following a competitive pitch, Elevate has won Hilton Hotels. The campaign will focus on the six Hilton and two Conrad hotels in Ireland. Elevate also added to its lifestyle credentials with David Lloyd Riverview, Ireland’s most exclusive members only racquet and fitness club. Other new business wins include Moët & Chandon, Fit Flop and The Make Up Factory, all won in competitive pitches.

    December saw the addition of The Hermitage Medical Clinic to Elevate’s already strong health and medical portfolio. Along with ongoing campaigns for Holland & Barrett and Naturalife, Elevate is also working with UK health distributors Savant on the launch of a new product for the Irish market.

    On the interiors front, Elevate is now working with Kitchen World, which offers designer kitchens at an affordable price. In addition to this, Fighting Blindness and The Aisling Foundation have also chosen Elevate to help increase awareness of both organisations throughout 2008.

    Elevate is a young, dynamic, entrepreneurial PR agency, with a strong track record in consumer and corporate PR.Founded in 2001 by Emma Kelly, Elevate has experienced steady growth over the last seven years and has a staff of 12.Other Elevate clients include Aga, Diet Coke, Nokia, The Carphone Warehouse, TalkTalk, Edward Dillon, Colgate-Palmolive, O’Briens Irish Sandwich Bars, Curves and Swarovski. The firm is a member of the PRCA.

    "2007 was a great year for Elevate which saw us consolidating our position as the leading lifestyle PR agency in Ireland. We have moved from boutique to mid size. Our growth is down to a dynamic and tenacious team and our reputation and track record. We are frank, innovative and savvy and predict strong growth for 2008.”

    Online Marketing - What the heck is a widget?? 

    Widgets are basically embedded code in an HTML page. And whatever you call them, they are popping up all over the Internet.

    Since Facebook opened up to third-party applications in May 2007, nearly 15,000 applications have been developed. Overall, some 100,000 developers are working on widgets and applications worldwide.